The Opera House in Toronto’s Riverside neighbourhood, along with Lemmon Entertainment and PRG have all come together to launch The HUB. The HUB is a full broadcast + content capture studio located at the Opera House, 735 Queen Street East.
The HUB has secured their first shoot which will capture content for ‘The Lost Tapes Live’. The Lost Tapes Live, a Lemmon Entertainment production, is a virtual broadcast that gives an in-depth look into the complex relationship between talent, fame and tragedy through interviews, testimonials and live performances. The Lost Tapes Live was created in support of Lost Tapes of the 27 Club campaign.
The campaign by Over The Bridge spotlights the music industry’s mental health crisis.
The Lost Tapes of the 27 Club campaign has officially launched
To show the world what’s been lost to this mental health crisis, Over The Bridge, an organization that empowers musicians and to reclaim their lives from their mental health struggles, used artificial intelligence to create the album the 27 Club never had the chance to. Through this album, they’re encouraging more music industry insiders to get the mental health support they need, so they can continue making the music we all love for years to come.
“It’s through these songs that we’re showing musicians, and the public, what could have been had artists not lost their lives to mental health issues.”
Did you know:
- 68% of musicians have experienced depression
- 71%of musicians believe they’ve experienced incidences of anxiety and panic attacks
- Suicide attempts for music industry workers are more than double that of the general population
What do they want to achieve with this campaign?
“We want everyone in the industry to know that there is support.”
- Mass awareness for those working in the industry to know that there are organizations like Over the Bridge that are there for them to help.
- Raise awareness that those working in the music industry are a vulnerable community, especially during the pandemic.
- Create a talking point for those in the industry and wider media to talk about mental health in the music and entertainment industry, focusing on de-stigmatizing and challenging the romanticized belief that creativity comes hand-in-hand with suffering.
Get engaged and share the campaign. The music and campaign live online as a microsite, a Spotify album, and a YouTube playlist:
Visit www.losttapesofthe27club.com for more information.
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Campaign Website link
YouTube playlist link
Spotify playlist link